The fresh produce agent is an extension of a farmer’s business and acts on behalf of a principal by selling the principal’s produce to buyers such as hawkers, retailers and wholesalers. In our program of 11 Oct Francois Knowles, Registrar of APAC talks about the role of APAC in protecting the producer as well as the fresh produce agent. “Being an agent is an art, these agents start their day at three o’clock in the morning when many consumers are still sleeping. Professional and ethic behavior is key in this business” says Francois.
Johan de Jager, Owner of Hanly Marketing Agency at the Durban Market, talks about his role and emphasizes the importance of integrity, objectivity and independence. These are building stones and the fresh produce agent must at all times act honestly and conscientiously in the practicing of his occupation and act in the best interest of his principals.
Dr. Ida Wilson of Bio Revolution talks about the sustainable and productive use of a land use system. It is determined by the interaction between land resources, human activities and climate.
Dr. Elbe Hugo Researcher at the ARC in Potchefstroom has some information on the Asparagus Fern weed, also known as Katstert. Frequent controlling measures must be taken to rid your farm from this invasive plant.
Tune in to your favorite community radio station or listen to the program on your cell phone or computer using the Landbou Radio SoundCloud link. Farm with joy.
To book an interview, contact us on landbouradiog@gmail.com
